It’s a new Brazi Lion!

In order to further express the concept of our brand, it was necessary to make some updates. With the help of Mude Creative Studio, we started by modifying our visual identity to connect with the overall idea of what Brazi Lion is, not just as a brand, but as a soulful lifestyle. We love Brazilian artists and handmade jewelry, and in order to blend these two types of concepts, we studied the processes of each. Our new visual identity combines important symbols that represent my story. You will recognize the braided forms of handmade jewelry, and the native flower of the Brazilian Cerrado, which represents the femininity in each of us. The lion has always been an important item of the brand which represents many important aspects such as creativity, strength, courage, bravery and energy.

 

All of these elements combined brought us a new logo with a mature, sophisticated and elegant concept.

 

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